Shades of Kutch, Expressed through Ajrakh

“You can mix and match to script your personal style statement. A white kurta teamed with an Ajrakh dupatta would look fabulous. The look created could be Indian or Indo-Western, depending on the wearer’s sensibilities.”

-Khatri Abdulrauf, Recipient of the National award for craftspersons.

The infamous western borders of India consist of the largest district in the country- Kutch. Encompassing over 939 villages, Kutch has always been a nurturing home for art and crafts to flourish. From one such village in Kutch called Ajrakhpur, comes the old semiotic art form of Ajrakh. According to local artisans, it means “keep it today”- referring to the patience and concentration required for the 16 crucial step manufacturing process of Ajrakh textiles. Drawing in from Ajrakhpur’s Arabic history, Azrakh- the Arabic word for Indigo reflects the natural colours that were used in these textiles before the tragic earthquake of 1956 which swept away most of the Indigo plant in the district.

Art has always been used to create a tangible component of history. Ajrakhi printing blocks draw inspiration from the Islamic architectural arches and jali windows. Each block has an intricately sculpted motif which narrates the rich culture of Kutch. The pastel hues and dark tones of blue are the original shades that were used in this art form. Due to water depletion and the introduction of synthetic fabrics and dyes, Ajrakh is slowly losing its culturally significant beauty.

Local markets in every city are flooded with machine printed and synthetically dyed textiles similar to Ajrakh. However, the true elegance of Ajrakh textiles can be determined by the type of fabric and dye being used. Authentic textiles are always printed on natural fabrics to radiate the intricacy of its blocks. As the art was originally developed using natural dyes, it is only natural plant dyes that bring out the magic from Ajrakh printing blocks.

The beauty of Ajrakh intensifies when used as an addition to personal style. Being an indigenous print, it can be used on various silhouettes and styles. We have picked out the 3 best ways to style this print, for every season of the year.

1. Blouse The Blues

Ajrakh blouses can be styled in multiple ways to save you from your last minute closet blues. The beauty of this print lies in its versatility.







This indigo ajrakh blouse can be paired up with a plain anarkali suit to create the most elegant minimal look. This look is also an ideal season transitional outfit.


2.  Layering is the key

Mix and match your favourite ajrakh blouse with a flared flowy palazzo to get an instant boho look.

During fall, simply add a comfortable and stylish overlay to get the best fall-boho look. You can also play around with colours and use colour blocking to accentuate your look.



3. Contemporaries, Round-The-Clock

We believe that something contemporary is always better than ordinary. Weather it is your everyday work wardrobe, or your occasion wear, the beautiful bold ajrakh prints can accommodate both. These prints can be your best friends when in need of an ideal round-the-clock outfit.

You can pair this mint green ajrakh blouse featuring a sophisticated bow with maxi skirts of your choice to get a serene, subtle look.









This Mint Green Ajrakh Cotton Blouse With Front Self-Tie Bow will add an instant vogue and make your mark.



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